Launchpad - Differentiate or die!

BPCL has an idea. To change the wayyou stop to refuel. Maybe you could combine it with your weekly shopping. Maybe you could catch a cup of coffee. Maybe rent the movie you wanted to or buy the CD you were planning to. They want to change the entire buying experiance.

They plan to give you Rs 1,00,000 as prize money, petro cards, T-shirts if you can design a complete brandplan strategy for them. The goodies are not just for the top 3 but for the top 50.
So register at the site and start brandplanning.

Your entries at launchpad.prerana2007@gmail.com
They reach us by 18th October 2007